Press Release

FLASHMAP SYSTEMS ANNOUNCES PRO BONO CAMPAIGN
FOR NEW HOSTED TECHNOLOGY ARCHITECTURE SERVICE

Low-Cost Subscription Tool Cuts/Manages IT Portfolio and Expenses;
Discounts to 1st 1,000 Subscribers; 1st 100 to Name Charity of Choice

Newton, MA (September 7, 2005) - Flashmap Systems, Inc. today announced a pro bono campaign targeted to corporate technology architects and service-provider consultants that will provide a discounted $99/month first-year subscription access to ITguide™, an architecture tool that graphically depicts a company’s complete technology portfolio. Flashmap Systems® will provide the discount to the first 1,000 subscribers and has included a charitable component to the campaign. The first 100 companies to sign up for the service can choose a charitable/non-profit organization that will receive an additional subscription of ITguide for free. This special promotional offer expires September 1, 2006.

“ITguide is a breakthrough, low-cost service that is going to save enterprises millions of dollars in duplicate, mistaken or over-researched technology costs and decisions,” said Jeff Tash, President and CEO of Flashmap Systems, who doubles as an industry speaker/authority on global IT architecture. “The larger and more complex the organization -- whether it’s private, public or non-profit -- the more opportunity there is to reap cost-cutting benefits. We see this campaign as a chance to completely change the IT architecture landscape, while simultaneously giving something back to the community.”

A highly-intuitive, quickly-deployed tool, ITguide captures and communicates all of the data pertinent to a company’s technology architecture -- including their products, product life cycle status and enterprise architectural strategy. With ITguide, companies can easily access documents describing their internal corporate initiatives, domain strategies (platforms, networking, servers, services), corporate and business strategies, technical reviews, product retirement plans, why products are being used or retired, when exceptions are acceptable, etc. ITguide also helps to identify:

• What products are not compatible with organizational standards or a company’s current architecture,
• Obsolete, redundant, or duplicate products in use,
• Software that should be retired,
• Opportunities for re-negotiating key software maintenance and support contracts.

By providing this technology view in a graphical format understood by technical as well as non-technical users, large companies can potentially save millions of dollars in pruning existing licensing costs, avoiding redundant IT evaluations/purchases, and implement corporate or division-wide standards.

“The push to establish IT standards in corporations is borne from the twin desire to reduce both the complexity of technology infrastructures while increasing efficiencies,” said technology analyst Evan Quinn, Group Vice President, IDC. “Standards allow an IT organization to do more with less by consolidating data centers, standardizing platforms and pruning redundancies.”

ITguide, which is available as an ASP service and can be deployed within days, navigates via technology product/service/vendor category trees. The discounted, single-seat solution is projected to cut an estimated 10 percent minimum from a company’s technology portfolio costs in its first year. It is aimed at a large cross-section of IT architecture executives, and those who perform technology portfolio auditing services. Multi-user, read-only licenses are available at $495/month, which can also be extended to their charity of choice. Flashmap’s standard pricing will prevail after the conclusion of the campaign, and the first, 1,000 subscribers are signed.

Charities Gain Needed Transparencies in Administration
Over the past decade, charitable and not-for-profit organizations have been subjected to increased scrutiny in all aspects of their organizations spending. Boards and other governing bodies, particularly of the largest organizations, have a growing need to reduce operational/administrative costs as a percentage of donations. While Flashmap solutions are largely deployed by large public companies, like QUALCOMM, Inc., Goodyear, Shell Oil, John Lewis Partnership, The Capital Group and Waste Management, Inc., Flashmap executives desire to also help those larger charities that also rely heavily on technology infrastructures.

“It is more important than ever that charitable organizations clearly understand and justify all necessary expenditures and that they demonstrate initiatives that wring out administrative costs to the lowest possible cost point,” said Carol Rocha, past president of The American Melanoma Foundation. “The largest non-profit organizations -- cancer, diabetes, heart, etc. associations -- are national and global, and have tens of thousands of members and millions of dollars in donations. Having a better handle on the technology needed to manage such extensive infrastructures can absolutely help us to channel more dollars out of operations and into research and service programs.”

To sign up for ITguide, for a product demonstration, or for more information, companies should contact Lois Aronson at 617-332-3101 or log-on to www.FlashmapSystems.com.

About Flashmap Systems
Flashmap Systems is a pioneer in the field of cost-saving software products and services that enable IT professionals to manage their technology portfolio and enforce IT standards across the enterprise. Its flagship software, FlashAtlas® , is an intuitive, visually driven navigation system designed to represent, manage, and publish an enterprise's full Technology Portfolio. Flashmap's software solutions allow technical, service and business people to communicate within a common environment, enabling senior management and IT to better align strategic plans with actual operations. The company is based in Newton, MA.
 
www.flashmapsystems.com
 
FlashAtlas is a trademark of Flashmap Systems, Inc. All other products or company names are used for identification purposes only, and may be trademarks of their respective owners.